Evaluation

Who would be the audience for your media product?

The target audience for my website would be parents of young children, this is because young children do not have the skill to use the internet but the parents do. The zoo would be mainly for children but children need their parents to go this is why parents are my websites main target audience. Also children cannot donate money because they do not earn money where as the parents can but the design of our ‘adopt an animal’ scheme is to benefit both audiences because it makes the child believe they have a new pet and the parents know the money is going to a cause their child loves.

How did you attract your audience?

The way my website attracts its audience is by using visually stimulating pictures and multiple colours which ties in with the theme of zoos and animals, some colours contrast with the themes main colours, this is to draw attention to itself for instance the word ‘welcome’ on my website is in red the stands out against the white and green writing drawing the target audiences attention to it, it also is in a bigger font which means it is more in your face than the rest of the writing in turn drawing the audience’s attention to it.

looking back at your preliminary task, what do you think you have learnt from it to your full product?

My approach to the creation of this website compared to my first is different in the way because my school website is very formal due to it being a school addressing the parents of teenagers compared to addressing the parents of young children and young children themselves coming to the zoo, this is why the design side of things are very different for instance the zoo website was designed with a sort of playful, friendly theme, that’s why it uses theme colours to animals on pages and serif typography because serif is informal

starter survey

Sample of survey

1) Where do you live? Please give the first 3 or 4 letters of your postcodes.

………………………………………………………………………………………

2) Do you believe in a religion? If not what culture do you follow?

………………………………………………………………………………………

3) How much do you earn in a year? Please circle one of the following.

0 – 10k 11k - 29k 30k – 49k 50k - 79k 80k+

4) What is your marital status?

………………………………………………………………………………………..

5) Do you own the home you live in?

Yes / No

6) What gender are you?

Male / Female / Other

7) In what age bracket are you?

16 – 21 22 – 30 31 – 39 40 – 50 51 – 60 61+

8) What is your favourite TV channel?

BBC 1 Channel 4 ITV 1 SKY 1

9) What time do you watch TV?

Morning Lunch Afternoon Night

10) What is your favourite type of TV show?

Comedy Soap Sitcom Drama

11) Rate these programmes, 1 is the best 5 is the worst.

TV program Rating

Eastenders	1	2	3	4	5
Coronation Street	1	2	3	4	5
Scrubs	1	2	3	4	5
24	1	2	3	4	5
Strictly Come Dancing	1	2	3	4	5
X Factor	1	2	3	4	5
Doc. Martin	1	2	3	4	5
Midsummer Murder	1	2	3	4	5

12) Rate these newspapers, 1 is the best 5 is the worst.

Newspapers Rating

The Sun	1	2	3	4	5
The Guardian	1	2	3	4	5
News Of The World	1	2	3	4	5
Daily Star	1	2	3	4	5
The Independent	1	2	3	4	5
Bromley Times	1	2	3	4	5
The News shopper	1	2	3	4	5
The South London Press	1	2	3	4	5

13) Rate these websites, 1 is the best 5 is the worst.

Websites Rating

Google	1	2	3	4	5
Facebook	1	2	3	4	5
BBC	1	2	3	4	5
Myspace	1	2	3	4	5
Twitter	1	2	3	4	5
Sky	1	2	3	4	5
Ebay	1	2	3	4	5
Play	1	2	3	4	5